Mario Bellini Velvet Camaleonda Sofa Couch for real estate projects

B&B Italia Mario Bellini Camaleonda Sofa Couch

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 The iconic sofa designed by Mario Bellini is proposed again by B&B Italia in 2020 keeping the original design. It's made in padded polyurethane tufted seat obtained with cable system conceived of the designer. Available in several configurations and finishes.

A favourite of interior designers world-wide, the Camaleonda (a cross between the two Italian words for ‘Chameleon’ and ‘wave’) created by Mario Bellini in 1970 for B&B Italia, had become a rare and highly sought after vintage item until its recent reissue. Totally true to the original design, the reissue uses the same generous polyurethane padding to create the design’s characteristic softly rounded grid-like form. The innovative system of cables, hooks and rings developed for the sofa in the Seventies is also maintained and its these that allow the sofa to adapt to the evolving tastes and dynamic needs of its users. Unlimited modularity is a concept close to Bellini’s heart: “Of all the objects I have designed, Camaleonda is perhaps the best in terms of its sense of freedom’. There is a magical balance between the rigorous geometry of the square and the welcoming roundness of the heavily padded form that gives off undeniable charm and symbolises a generous and adventurous spirit. Camaleonda can be covered with B&B Italia’s entire textile and leather collection, allowing for another delightful variable in the multitude of possible combinations.

Presented to the public in 1970, Camaleonda has passed through 5 decades of design history as a true icon. Designed by Mario Bellini, this modular sofa has defined the aesthetics of an entire era of interior design, thanks to its great success both in terms of the public and critics. It is constantly featured in most international design museums and in the film-sets that have defined the collective imagination. An object that is loved by design aficionados, antique dealers and interior decorators alike is finally back in production after a careful design process that involved the close collaboration between the B&B Italia’s Research & Development Centre and Mario Bellini.

In its reissue, Camaleonda preserves the elements that have made it a contemporary classic. By mutual agreement, Mario Bellini and B&B Italia have decided to keep the cm 90x90 seat module, together with the backrest and the armrest, faithful to the original project, whose original cutting pattern was used for the new edition.

The generous polyurethane padding that forms the characteristic capitonné design remains unchanged, still manufactured with the innovative system of cables, hooks and rings created by Bellini in 1970, which defines the characteristic look and modularity. Thanks to the tie-rods and the rings, in fact, the modules can be unhooked and recombined at will, allowing the sofa to adapt to an evolving taste and the dynamic needs of those using it.

The fundamental characteristic of Camaleonda is its unlimited modularity, a geometric pattern that allows each element to become a sort of enormous pixel through which to define your home environment. By hooking and unhooking seats, backrests and armrests, you can enjoy the luxury of changing your mind as many times as you desire, moving and redesigning the space.

A concept which is dear to Mario Bellini: “Of all the objects I have designed, Camaleonda is perhaps the best in terms of its sense of freedom. There are infinite number of possible configurations.” The padding has been thoroughly updated by the B&B Italia's Research & Development Centre, making it even more comfortable than the original version. Thus the magical balance between the rigorous geometry of the square and the welcoming roundness of the padding is confirmed, further underlining the elasticity and tactile ergonomics that characterize many of Mario Bellini’s design projects.

Camaleonda can be covered with B&B Italia’s entire textile and leather collection, allowing for another variable in the multitude of possible combinations. Camaleonda is a dynamic, alive and sincere object, not at all enigmatic, that allows for an infinite number of configurations while still maintaining its peculiar and unique identity.

DESIGNER

Mario Bellini

Mario Bellini is an architect and designer internationally renowned. He received the Golden Compass Award eight times and 25 of his works are in the permanent design collection of the New York MoMA, which dedicated to him a personal retrospective in 1987. He was editor of Domus magazine (1985-1991) and has designed countless art, design and architecture exhibitions over the years, both in Italy and abroad.

The Cama­le­onda sofa designed by Mario Bellini for B&B Italia is produced with an inno­v­a­tive system of cables, hooks, and rings created by Bellini in 1970, which defines the char­ac­ter­is­tic look and modu­lar­ity. Thanks to the tie-rods and rings, the modules can be unhooked and recom­bined at will, allow­ing the sofa to adapt to an evolv­ing taste and specific needs.

The funda­men­tal char­ac­ter­is­tic of Cama­le­onda is its unlim­ited modu­lar­ity, a geomet­ric pattern that allows each element to become a sort of large pixel through which to define your home envi­ron­ment. By hooking and unhook­ing seats, back­rests, and armrests, you can enjoy chang­ing your mind as many times as you desire, moving, and redesign­ing the space.

A concept which is dear to Mario Bellini: “Of all the objects I have designed, Cama­le­onda is perhaps the best in terms of its sense of freedom. There is an infi­nite number of possible configurations.”

With the 2020 reissue, the padding has been thor­oughly updated by the B&B Ital­i­a’s Research & Devel­op­ment Centre, making it even more comfort­able than the orig­i­nal version. Thus the magical balance between the rigor­ous geom­e­try of the square and the welcom­ing round­ness of the padding is confirmed, further under­lin­ing the elas­tic­ity and tactile ergonom­ics that char­ac­ter­ize many of Mario Bellini’s design projects. Cama­le­onda can be uphol­stered with B&B Ital­i­a’s entire textile and leather collec­tion, allow­ing for another vari­able in the multi­tude of possible combinations.