Doodle Sofa

Moroso Doodle Sofa

Designed by Front For Moroso

INFO

The sofa design takes its shape from a folded blanket. The seat is delicate, deep in thought, armrests are soft, the sofa welcoming. The quilting on the upholstery follows the lines of the doodle making it three-dimensional. It is a welcoming thought, a daydream.

MADE IN ITALY

DIMENSIONS

1300 W x 800 D x 980 H (mm)

460 seat height (mm)

CONSTRUCTION

Injected flame-retardant polyurethane foam and polyester fiberfill over internal resin and steel frame. Feet are in tubular black steel covered with leather on polypropylene glides. Only Elmosoft or Soft Cire leather covers with embroidery to match leather color. Doodle collection covers are not removable.

Doodle by Front for Moroso is a collection of sofa and armchair. The three members of Front merged their actual doodles that they had drawn during design meetings to create the pattern of the Doodle Sofa for Moroso. The sofa form comes from a circular shape that is folded to make the perfect little sofa. But the best thing about it is the “absent minded” doodling they were able to capture and inscribe into the piece showing bits of their creative minds.

The Doodle Sofa designed by Front design studio for Italian manufacturer Moroso immediately captures viewer’s attention. The striking shape of the sofa was designed from half a circle that was folded to form the seat and backseat. The sides of the sofa were then tucked in to create the armrests. While the simple yet edgy form creates a pleasing appearance, the eyes are immediately drawn to the intricate pattern on the leather surface.

The Swedish designers were inspired in creating the pattern by their own doodles done during the design process. They describe the decorations as “a kind of by-product of Front’s creative process”. The “half-conscious” creative act of doodling is captured perfectly in this elegant and intriguing design piece. The designers not only manage to deliver a striking finished product, but they also manage to present viewers with a story behind the concept.